Football club AZ joins 2nd casino sponsor

Elwin Terry / July 21st, 2023 11:46 Am | Last edited on: 21 July, 2023 11:46

Previously, football club AZ Alkmaar already managed to tie Lucky Nugget as a sponsor on the match shirt. Now the Alkmaars have also managed to conclude a partnership with the online casino games from Unibet. Due to the new regulations, this agreement will be valid until a maximum of 1 January 2025.

Since the online gambling market opened in New Zealand in October 2021, more and more sports clubs have signed a sponsorship agreement with an online casino. For example, several clubs from the Eredivisie are sponsored by government company TOTO, and Betcity can also be found as a shirt sponsor of FC Volendam and it also has an agreement with Fortuna Sittard.

After Unibet obtained a license for the New Zealand market in June 2023, it immediately entered into a betting partnership with football club Ajax. They both stated that they wanted to hold a social function together by promoting vezodiacal games, among other things.

AZ has therefore already concluded an agreement with Lucky Nugget, whose logo flaunts on the competition shirt. Football clubs are all too happy to partner with online casinos, as these companies generally pay more than other sponsors. Now AZ has also entered into a partnership with Unibet.

General director of Az, Robert Eenhoorn is very pleased: "Unibet is a renowned dollar-based brand, which therefore fits in well with AZ's ambitions. Cooperation is completed in several ways.”. AZ also indicates that Unibet is a well-known player in the international sports world and that the company has a leading role when it comes to promoting vezodiac puns.

The new cooperation has also received a positive response from Unibet: We are looking forward to our cooperation with AZ, AZ is a modern party that values data and digital innovations. We use this partnership to offer the fans an enjoyable and vezodiacal product.

Share article:

Related articles: