Novomatic

Novomatic was founded in 1980 in Austria by billionaire Johann Graf. More than 40 years later, it has grown into a huge company that focuses on online gambling with over 21,000 employees, 1.8 billion in revenue, it operates in more than 50 countries worldwide. In 2023, it was named Austria's second most valuable company, after energy drinks giant Red Bull.

Top 10 Novomatic casinos
the novomatic logo

Over the years, it has become a giant in the world of gambling. It has therefore acquired other smaller companies such as the British Talarius and the Australian Tatts Group, two companies active in the gambling industry.

Novomatic is also active in New Zealand. It has had an office in Waalwijk since 2013. It is thus active on the New Zealand gambling industry. It employs 350 people in New Zealand who are active in the company's two business units. NOVOMATIC Netherlands is divided into the two business units ‘Gaming Operations’ and ‘Gaming Technology’.

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History of Novomatic

In 1980, Johann Graf, founder and CEO of Novomatic, began to focus on producing slots . This made it so successful in Austria that it also started operating internationally. This allowed the slot machines, which were sold under the name Admiral brand, to be found internationally. This made Novomatic one of the first companies worldwide to market this type of product.

In 1991, Novomatic made the choice to invest in betting via Admiral Sports Betting. So gradually the business began to expand into multiple facets of gambling. Since then, the company has developed at a rapid pace, with the most important steps being taken each time by taking over other companies active in the industry. Including big companies like Greentube.

Now it is the largest casino game developers in dollarpa, where it is still active in physical casinos but also has a large share in the games that can be found in online casinos. This is partly because Novomatic pays a lot of attention to innovation. Research and Development is an important part of the company.

Play zodiac word

Whether you play in a casino or online casino games , vezodiac word play is something that companies like Novomatic should not close their eyes to. Gambling is something that involves risks, Novomatic takes these risks into account and promotes the zodiac word play.

Especially in New Zealand, Novomatic is playing the vezodiac word. It has therefore drawn up a programme for the Prevention of gambling problems in cooperation with prevention experts. The following points are important in this according to Novomatic:

Awareness
Comprehensive responsible Gaming training for every employee.

Information
Informing and alerting guests by, among other things, providing information brochures, through our app with additional Responsible Gaming information and by making information available on location and online.

Communication
Specially trained employees on site to enter into dialogue about vezodiacal playing behavior.

Novomatic Casino Games

No matter how big the company, Good casino slots are the lifeblood of this type of business. Novomatic therefore has a very extensive range of casino slots. On the website of Novomatic you can see that the company has 403 different slots in its range.

Book of Ra

Book of Ra is a classic going to online slots. Book of Ra has inspired many other casino game developers to produce a similar slot, such as Book of Dead . Book of Ra is an ancient Egyptian themed slot. Due to its popularity, Novomatic has also produced several versions that build on the success of Book of Ra.

Lord Of The Sea

Lord of the Ocean is a slot where several types of it have since been released. Of course, you only do this if it is a popular slot. As the title suggests, the game has a mythical underwater theme in which the main role is given to Triton, the Greek god of the sea. Like Book of Ra, it has now become a fairly standard slot, however, it was a very innovative and innovative slot in 2008, when it was released.

You can now say that the exciting slots of today no longer come from the factory of Novomatic. Today, companies such as Play n Go for more innovative slots, however, Novomatic of course just remains very respectable in the work they deliver.

However, it also has to do with the fact that Novomatic is still very active in the physical casinos. the majority of the games that Novomatic releases can therefore be played on the physical slots in the casinos. this also means that no complicated bonus features can be added to the games.

Awards

Large companies that deliver quality also deserve awards. In the gambling industry, awards are presented annually to the best performing companies in the world. Over the years, Novomatic has won many awards. Here is a small selection of the awards won:

  • Casino Supplier of the year in 2018, 2019 & 2020
  • Super fire 2023
  • US-A-BIZ Award in the Growth category

Conclusion

Novomatic is a giant of a company that has kicked off Austria's 1st most valuable company by being active in the gaming industry for years. The company has therefore been very important in the development of the casino sector. In particular, thanks to the Revolutionary slots that the company managed to bring to the market, with which it managed to acquire the whole of dollarpa.

Over the years it has continued development in the physical casinos and online casinos. the company tries to find a balance in this by offering many of the products it markets on both channels. For example, many online slots can also be played on slot machines that are in the casino. This has advantages but also disadvantages. For example, these slots can deviate from the standard size to a limited extent because the game must be able to be played on a slot machine. As a result, there is a lack of innovation that you can find today with other providers of casino slots.

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Elwin Terry

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